oligarchy possesses as much power and message as 
print itself. I think that if we are to have a 
constitutional order and balance among these new 
oligarchs we shall have to study their configurations, 
their psycho-dynamics and their long term messages. 
To treat them as humble servants, audio-visual aids, 
of our established conventions would be as fatal as 
to use an x-ray unit as a space-heater. The 
Western world has made this kind of mistake 
before. But now with the collapse of the “East,” 
that is, with its recognition that no viable society 
can be built anywhere except in Western modes, it 
would be a very bad time to allow our own new 
media to liquidate the older media. The message